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Press Releases: 7. Wrong Trousers


Scotland’s cracking golf clothing brand Royal & Awesome has been announced as the official trouser provider for the Wrong Trousers Day - The Wallace and Gromit Children’s Charity fundraiser fronted by the world-famous animated characters - with events taking place between 17-21 June, 2013.

Television and film star, Wallace, will be donning a pair of Royal & Awesome trousers during the day - where thousands of participants swap their normal attire for their brightest and wackiest trousers, while donating a pound to help sick children in hospitals and hospices across the UK.

The charity event - inspired by the 1993 animated short film named ‘the wrong trousers’ featuring inventor Wallace and his quiet but intelligent dog Gromit - is celebrating its 10th birthday, having so far raised £1.3 million over the past ten years.

The partnership will see Royal & Awesome support the charities events, to include a competition for fans to design Wallace’s trousers - which he will wear at a future event - and encourage golfers to organise a Wrong Trousers Golf Day – with free Royal & Awesome prizes available for event organisers.

Royal & Awesome will also give £5 to the Wrong Trousers Foundation every time a pair of Royal & Awesome trousers, shorts or plus twos are purchased at www.royalandawesome.co.uk using a special promotional code – to be announced on 01 June, 2013.

Ellen Camillin, corporate and events fundraiser at Wallace & Gromit's Children's Charity said: “We are delighted to be supported this year by Royal & Awesome – with their spectacular range of trousers. Celebrating our 10th birthday, we are really looking forward to this year’s event - sure to be the biggest and brightest yet.”

Royal & Awesome brand director Graeme Smeaton said: “We are thrilled to be able to support the Wrong Trousers Day – raising money for children in hospitals and hospices across the UK. It is a fantastic event that we know fans of our ‘awesome’ trousers will be keen to support.”

Royal & Awesome’s range of eye-catching golf trousers, shorts and hats are ‘perfect for the pars and the bars’. The brand has recently launched plus-twos as well as women’s pants, shorts and skorts in their dazzling designs, complemented by a range of men’s and women’s shirts, socks and belts.

The ‘Awesomes’ – the brand’s range of brightly designed golf trousers – build on the wonderful heritage and history of golf in Scotland by adding a whole lot of fun and colour, and are guaranteed to make an impact on the course, the clubhouse or the corporate jolly. All of their ‘bottoms’ come with a free golf tool/bottle opener, which is a nod to their strap line of ‘for the pars and the bars’.