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Press Releases: 1. Off to the PGA Show


Scotland’s newest and most spectacular golf clothing brand, Royal & Awesome, will be attending this week’s 60th PGA Merchandise Show, which takes place in Orlando (January 23-26).

Brand director Graeme Smeaton, will travel to Florida to work alongside the company’s US sales agents to showcase Royal & Awesome’s range of eye catching golf trousers, shorts and hats – perfect for the pars and the bars. The ‘Awesomes’ build on all of the wonderful heritage and history of golf in Scotland by adding a whole lot of fun and colour and are guaranteed to make an impact on the course, the clubhouse or the corporate jolly.

Royal & Awesome was launched last April by AFG Media, the founders of MorphsuitsTM, the world’s most famous costume brand with one million fans on Facebook and annual sales close to $20m. The new golf brand is making great progress in the UK and has gained a foot hold in North America, with a dedicated distribution centre, which is helping to supply the growing demand for Royal & Awesome.

Smeaton said: “The response we have had from consumers and the golf industry has been hugely encouraging. People understand exactly what we are trying to do; we make great quality trousers, in amazing designs and do it all for a price that doesn’t take all of the fun out of wearing them.

“We’ve got a growing army of followers on Facebook who are really engaged, sharing pictures, comments, feedback and letting us know what they want us to do next. This feedback has led to us launching a women’s range and we have a few more ideas to come.”

This positive response was evident at the PGA Expo show, in Las Vegas, where Royal & Awesome exhibited last August. It attracted the attention of Golf Channel’s Win McMurray and Golf Digest’s Marty Hackel and built a team of US sales agents to grow distribution in North America. After the success of Vegas, the team at Royal & Awesome are hugely excited about attending the PGA Merchandise Show.

The 60th anniversary of the world’s largest golf trade show promises to be as busy as ever with 1,000-plus exhibitors covering nearly 10 miles of show aisles, one million square feet of interactive exhibit, demo and presentation space, around 1,400 members of the media and more than 40,000 influential PGA professionals and other visitors.

Royal & Awesome’s spectacular range of golf clothing can be seen on booth #3877 or www.facebook.com/royalandawesome