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Most Awesome Retailer 2015


Royal & Awesome, Scotland’s brightest and funkiest golf clothing company has launched a new competition to find the ‘Most Awesome’ retailer of their clothing in Europe.

The competition, which offers a host of prizes for the winner, including £1000 in cash, five Awesome staff uniforms, and the honour of being Royal & Awesome’s official ‘Most Awesome’ retailer, is open to retailers of all sizes.

Entrants will be judged on three criteria – firstly, on their incremental sales, allowing smaller retailers to compete with larger ones. They will also be judged on the strength of their visual merchandising – including their window displays, mannequins, use of Royal & Awesome clothing in their staff uniforms, as well as their use of Royal & Awesome in online banners and emails.

Finally, entrants will be judged on how they demonstrate Awesome initiative – which could include dressing their club team in Royal & Awesome apparel, holding a regular club Awesome-themed club event, or selling Royal & Awesome clothing to society days and golf tours. The winner will be chosen by a panel of experts, including Royal & Awesome brand director Graeme Smeaton, Bijal Patani (JS International) and Glyn Pritchard, editor of Golf Retailing.

Brand director Graeme Smeaton said: “We have always known that a lot of retailers are incredibly passionate about selling Royal & Awesome – but now we want to find out who really is the most awesome of all.

“We’ll be looking for the people who go that extra mile, who really throw themselves into selling Royal & Awesome products. “Royal & Awesome clothes are bold and bright and funky – and we’ll be looking for the retailer who applies a similar attitude to spreading the word of Royal & Awesome to their customers.

“That might mean amazing mannequins and crazy window displays; it might mean getting the staff head-to-toe in Royal & Awesome so customers can see how great the clothes look.

“Whatever it is, Glyn, Bijal and I will be looking for fun and imagination and most of all, awesomeness.”

Retailers have until the end of October to take part in the competition.

To submit their entry, all retailers need to do is send an email to [email protected], explaining what they did to try and sell Royal & Awesome, what the results were, and why they deserve to win.