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Royal & Awesome adds colour to Direct Golf

Royal & Awesome, the eye-catching Scottish golf clothing brand, has enhanced its position in the UK golf retail market after forging an exciting new partnership with Direct Golf.

The colourful, funky brand – launched in 2012 – is now available on the retail giant’s e-commerce site and in five of its stores across the country, and has enjoyed a hugely successful first month.

R&A’s bright start owes much to its broad appeal, whether for a sun-drenched golf holiday in the Mediterranean or as a means of brightening up a gloomy round in northern Europe – the attention-grabbing apparel sells because it stands out.

And ‘standing out’ is key, which is why the brand has also proved immensely popular as a team-wear option; the clothing is versatile and creates a buzz wherever it is displayed or worn.

Direct Golf marketing manager Simon Corp said: “We’re always looking to work with quality, forward thinking brands and thrilled to be able to help Royal & Awesome engage with even more customers.

“We love their quirky, tongue-in-cheek brand tone and the versatility it offers which is already evident in their successful first month on sale.”

Royal & Awesome brand director Graeme Smeaton added: “We are delighted to be working with a renowned retailer like Direct Golf and even happier to see that sales have been exceptional.

“Since we started the brand, we’ve seen more and more retailers stock the product because it is genuinely different and, most importantly, it sells. And with the launch of several new designs this year, Royal & Awesome is gearing up to become even more popular.”