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Royal & Awesome flags up Facebook naming opportunity for Summer range

Fashion-conscious golfers now have an opportunity to prove just how bright they are, after Royal & Awesome, the UK’s funkiest golf clothing brand, appealed for names for its five new designs which will be available in March 2015.

Scotland-based Royal & Awesome has asked nearly 150,000 Facebook followers to come up with a name for the first of the five new lines, a blue, red and white, diamond-style design featuring heavily the union flag. And, within hours, more than 400 comments had been received.

Brand director Graeme Smeaton said: “We are always keen to stay connected with our customers and friends and we want to keep them engaged in the design and naming process. Last year, they helped to both design and name our new ranges and this year will be an extension of that success.

“We’ve already put up our first new design, and are monitoring the responses. And we will follow up over the next couple of days with four further designs which will also require naming.”

The person who is first to suggest the ultimately chosen names will each receive a complimentary pair of Royal & Awesome ‘trews’ as a reward for their ‘bright thinking’. To participate in the process all that is required is to visit Royal & Awesome’s Facebook page and leave the suggested name as a comment.

Royal & Awesome’s range of eye-catching golf trousers, shorts and hats is ‘perfect for the pars and the bars’. The brand also boasts selection of plus-twos as well as women’s trousers, shorts and skorts in dazzling designs, complemented by a range of men’s and women’s shirts, socks and belts.

The ‘Awesomes’ – the brand’s range of brightly designed golf trousers – build on the wonderful heritage and history of golf in Scotland by adding a whole lot of fun and colour, and are guaranteed to make an impact on the course, the clubhouse or the corporate jolly.

All of its ‘bottoms’ come with a free golf tool/bottle opener, which is a nod to the strap line of ‘for the pars and the bars’.

Royal & Awesome also has a huge following on social media, with nearly 150,000 Facebook fans and approaching 2,000 on Twitter, thanks in part to the recent launch of the ‘Tricky Series’ featuring trick-shot specialist Rob Brown, which has been viewed by more 25,000 people.