Royal & Awesome adds colour to Foremost Golf: Click & Collect

Scotland’s brightest golf clothing brand, Royal & Awesome, has enhanced its position in the UK golf retail market after starting an eye-catching relationship with Foremost Golf’s Click & Collect website.

The funky brand has added a dash of colour to the e-commerce site of the UK’s largest golf-buying network, with a selection of its bright apparel now available to buy online through Foremost’s Click & Collect website.

The collaboration marks new territory for the market-leading brand – Foremost Golf is the largest buyer and seller of golf products in the UK, boasting a consortium of 1,000-plus golf professionals, responsible for around 25 per cent of the nation’s golf sales.

The agreement for the Royal & Awesome brand to be featured on Foremost’s Click & Collect website not only demonstrates the further expansion of the brand – which is currently enjoying its third consecutive year of 50 per cent year-on-year growth – but also endeavours to raise its profile amongst Foremost PGA professionals.

Royal & Awesome brand director Graeme Smeaton said: “We are delighted to be working with a renowned retailer like Foremost Golf and have every confidence that this is a positive move.

“Since we started the brand, we’ve seen more and more retailers stock the product because it is genuinely different and, more importantly, it sells. With new designs in the works for next spring, Royal & Awesome is gearing up to become even more popular.”

With 40 per cent of its 2014 online UK sales occurring during the autumn/winter season, Royal & Awesome is clearly a lucrative brand to market during the winter. Its colourful apparel appeals out of season because it is popular for fun, social, novelty golf events – such as end-of-season society competitions, holidays in the winter sun, and Christmas and new year golf socials.