Royal & Awesome is not just Scotland’s most talked-about clothing brand, it’s officially the most ‘liked’, after notching up its 100,000th fan on Facebook, the world’s largest social network.
Arguably the most active apparel company on social media, Royal & Awesome now has up to 2,500 people talking about the brand in any one day, according to statistics provided by the social network.
To celebrate this milestone and to reward those among the 100,000, Royal & Awesome offered 24 hours of exclusive deals and competitions to those loyal fans via its Facebook page – and more than 100 took advantage to pick up some bright bargains!
Last year, the brand sought the views of its Facebook community to design and name the new spring range of clothing, which is to be launched in March. They also have regular competitions and giveaways to keep the growing army of fans interested.
Graeme Smeaton, brand director at Royal & Awesome, insists that social media networks, such as Facebook and Twitter, are key to engaging with the brand’s customers and helping to create the business model moving forward.
He said: “We are always keen to engage with our fans and very proud of how we have achieved this. We generally find our fans are as passionate and creative about Royal & Awesome as we are and social media is a great way to harness that to ensure we build the brand they want.”
Royal & Awesome’s range of eye-catching golf trousers, shorts and hats is ‘perfect for the pars and the bars’. The brand also boasts selection of plus-twos as well as women’s trousers, shorts and skorts in dazzling designs, complemented by a range of men’s and women’s shirts, socks and belts.
The ‘Awesomes’ – the brand’s range of brightly designed golf trousers – build on the wonderful heritage and history of golf in Scotland by adding a whole lot of fun and colour, and are guaranteed to make an impact on the course, the clubhouse or the corporate jolly. All of the ‘bottoms’ come with a free golf tool/bottle opener, which is a nod to the strap line of ‘for the pars and the bars’.
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