Tricky Rob Social Success!

ROYAL & AWESOME BUILD ON SOCIAL MEDIA SUCCESS WITH TRICKY COMPETITIONS

Scotland’s spectacular golf clothing brand Royal & Awesome has attracted thousands of golf fans to its Facebook page following the launch of the ‘Tricky Series’ featuring trick-shot specialist Rob Brown.

Nearly 20,000 people viewed the first two instalments of the series as they tried to bag themselves a pair of the brand’s dazzling trousers by guessing what was coming next.

The early success of the campaign has strengthened Royal & Awesome’s position as the most ‘liked’ Scottish clothing brand on Facebook with a fan count that has climbed to almost 135,000 in recent weeks.

Graeme Smeaton, brand director at Royal & Awesome, said: “The response to the Tricky Series has been huge. Our fans are always keen to get involved on social media and we love reading the creative answers they come up with.

“With another six instalments yet to come this summer, there’s still plenty of chance to get your hands on a pair of our awesome trews. Good luck!” Royal & Awesome’s range of eye-catching golf trousers, shorts and hats is ‘perfect for the pars and the bars’. The brand also boats selection of plus-twos as well as women’s trousers, shorts and skorts in dazzling designs, complemented by a range of men’s and women’s shirts, socks and belts.

The ‘Awesomes’ – the brand’s range of brightly designed golf trousers – build on the wonderful heritage and history of golf in Scotland by adding a whole lot of fun and colour, and are guaranteed to make an impact on the course, the clubhouse or the corporate jolly. All of their ‘bottoms’ come with a free golf tool/bottle opener, which is a nod to their strap line of ‘for the pars and the bars’.

To participate in the ‘Tricky Series’ visit www.facebook.com/royalandawesome.

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